The Irish Farmers’ Association and Sky Ireland have signed a new affinity deal for IFA members. The partnership will offer members 20% off when joining Sky TV and 20% off bundle upgrades.

IFA Member Services Chairman, Jer Bergin, said, “This is a great addition to the range of existing savings offered by IFA Member Services that help farm families reduce their utility bills.”

Members can choose from one of the several Sky TV bundles, from the original to sports and movies. Prices start from €23.60.

Stephen Butterly, Sky Ireland’s Head of Sales, said, “We are delighted to offer IFA members an exclusive 20% off when joining Sky. IFA members who sign up can now experience the future of television entertainment with our new Sky Q box at a special discount. Sky Q is a great new way for customers to experience TV on their terms, with brilliant new features like the ability to record even more of their favourite shows at once, pause in one room and carry on in another and take recording with them.”

Mr Bergin concluded, “I would encourage members to make contact with the Association’s Member Services division to discuss and avail of the offer.”